c5Ever wanted to know what all those brilliant lines that make us buy
things we don't want or need REALLY mean?
 
          cb  High Tech Computer Sales Jargon
 
cfNEW c9-ca   Different color from previous design
c7ALL NEW c9-c2   Parts not interchangable with previous design
cfEXCLUSIVE c9-ca   Imported product
c7UNMATCHED c9-c2   Almost as good as the competition
cfDESIGNED SIMPLICITY c9-ca   Manufacturer's cost cut to the bone
c7FOOLPROOF OPERATION c9- c2  No provision for adjustments
cfADVANCED DESIGN c9-ca   The advertising agency doesn't understand it
c7IT'S HERE AT LAST! c9-c2   Rush job; Nobody knew it was coming
cfFIELD-TESTED c9-ca   Manufacturer lacks test equipment
c7HIGH ACCURACY c9- c2  Unit on which all parts fit
cfDIRECT SALES ONLY c9-ca   Factory had big argument with distributor
c7YEARS OF DEVELOPMENT c9-c2   We finally got one that works
cfREVOLUTIONARY c9-ca   It's different from our competitiors
c7BREAKTHROUGH c9-c2   We finally figured out a way to sell it
cfFUTURISTIC c9-ca   No other reason why it looks the way it does
c7DISTINCTIVE c9-c2   A different shape and color than the others
cfMAINTENANCE-FREE c9-ca   Impossible to fix
c7RE-DESIGNED c9-c2   Previous faults corrected, we hope...
cfHAND-CRAFTED c9-ca   Assembly machines operated without gloves on
c7PERFORMANCE PROVEN c9-c2   Will operate through the warranty period
cfMEETS ALL STANDARDS c9-ca   Ours, not yours
c7ALL SOLID-STATE c9-c2   Heavy as Hell!
cfBROADCAST QUALITY c9-ca   Gives a picture and produces noise
c7HIGH RELIABILITY c9-c2   We made it work long enough to ship it
cfSMPTE BUS COMPATABILE c9-ca   When completed, will be shipped by Greyhound
c7NEW GENERATION c9-c2   Old design failed, maybe this one will work
cfMIL-SPEC COMPONENTS c9-ca   We got a good deal at a government auction
c7CUSTOMER SERVICE ACROSS THE COUNTRY c9-c2   You can return it from most airports
cfUNPRECEDENTED PERFORMANCE c9-ca   Nothing we ever had before worked THIS way
c7BUILT TO PRECISION TOLERANCES c9-c2   We finally got it to fit together
cfSATISFACTION GUARANTEED c9-ca   Manufacturer's, upon cashing your check
c7MICROPROCESSOR CONTROLLED c9-c2   Does things we can't explain
cfLATEST AREOSPACE TECHNOLOGY c9-ca   One of our techs was laid off by Boeing
